“Persuasion – a spoonful of honey can catch more flies than a gallon of vinegar.” – Benjamin Franklin
“I will make him an offer he can’t refuse.” This is what Don Vito Corleone from the movie Godfather said every time he wants to get something done. It literally means, do this or I will kill you. One time he had a godson, a singer named Johnny Fontaine. Johnny when he was starting out signed his services to a big band. But he went solo and as his career became better and better, he wanted out from the band. Unfortunately this band leader doesn’t want to let go of Johnny, so he sought helped from his godfather.
Don Corleone then went to this band leader and offered $10,000 just to let Johnny go. But the band leader said no. The next day, the Don went back to the band leader but this time with one of his gangsters. One hour later the band leader signed Johnny’s release for a certified check of $1,000.
How did he do that?
Well, the Don offered the guy something he can’t refused. While his gangster is holding a gun to the band leaders head, he assured him that it’s either his brains or his signature will be on the contract.
Creating powerful offers
There are lessons that could be learned from the story above if you are a serious network marketer. No, it is not pointing a gun to your prospects head and asking them to choose between buying a Global Package and be a member or having their brains inside a package if they don’t.
It’s too disgusting.
And you could end up in jail afterwards.
It is actually the message behind this story that you could learn and take home with you.
It is about creating powerful offers that could skyrocket your income up to the stars.
In our everyday life, if you really notice, offers are being made constantly. You go to the mall, you see many things on display in each store, and in most cases there is an offer just beside each item like “buy 1 take 1” or “ 50% off today only”.
You go to a restaurant and again offers are being made like “buy our special meal today and you get a FREE bucket of hot soup! Or unlimited rice!
“You buy a new car today and your salesman would throw in offers like FREE carwash, FREE maintenance, FREE towing for the next six months.
When your home, you talk to your kids, you need to master creating powerful offers too.
Which do you think is more effective?
1. Son, please fix up your room.
2. Son, if you fix up your room I am going to give you a FREE trip to Disneyland, buy you a new toy, give you a new gadget and treat you to Dunkin Donut this weekend!
Son: Wow Dunkin Donuts this weekend!! I need a broom right away! (Some kids are so easy to please)
In network marketing we too create offers to our prospects. We offer them to buy our product, join our business, attend our opportunity meetings, etc.
The trouble with this is, some of our offers are very lame. It does not excite our prospects. In fact some of our offers sound boring to them.
The standard words that we say is “give me P6,980 and I will give you a Global Package.” It may not exactly be what we say but that is how it sounds to our prospects mind. It makes them want to talk about the weather instead.
Here are more examples of how our invitation sounds when our prospects hear them. Again it may not be exactly what you said, but they run these conversation inside their heads as you are speaking.
Do you want extra income? (Wow, not another scam!)
Buy this product, it is very effective. (Yeah right, that is what everybody will say.)
Come and attend our seminar tonight. (Seminar? Sounds like a prayer meeting. So boring.)
Join me now and become a member. (LOL, and then you can make money out of me!)
All these offers make a potential MLM leader into a negative, judgmental network marketing hater. No wonder you could not sponsor your brother in law, best friend or cousin into your business.
Remember as MLM pro Tom “Big Al” Schreiter said, “The first 20 seconds of your conversation with your prospect is the most crucial part of your MLM success.” Whatever words that come out of your mouth on those first 20 seconds would be process inside of the brain of the person you’re speaking to as something that could pique their interest or it could sound their negative alarm of staying away from you.
So if you could not sponsor anyone into your business, you have to reflect upon the way you have package your proposal to them.
Romancing the Global Package
When you say come join me for P6,980 and I will give you a kit which contains our products and services, it may bring prospects to be interested to you. However, that is what everybody else is saying already. Anyone can know that information just by going to our website www.allianceinmotion.com, or somehow they have already heard it in our daily seminars and even watched our business presentation in YouTube. But what if you add more extras to your offer. Here are a few examples.
– When you buy our Global package, you get a free training worth over $5,000 from our experienced trainers.
– Second, you can get free coaching from our Uplines. They can teach you their easiest way to become a Global Ambassador. In this way, you do not have to do this business by trial and error. Sometime we even treat you for a free lunch or dinner just to divulge these hidden information to you so that you can be successful right away.
– Third, you can get the best and the latest technology on how to build a solid network that can last a lifetime. You see network marketing has been around for so many years, sadly there are Companies that are still using an old technology that is already obsolete and could not be applied in today’s market. AIM Global will provide you with an upgraded and faster technology so that you can start earning the income you desire easily and effortlessly.
– Fourth, when you buy your package, you will have somebody to guide you in speaking to your prospects. You do not have to convince people. You do not have to master the art of selling or persuasion right away. Someone is already assigned to do that for you for free.
– Fifth, you also have, because of our Royalty Income, a business that can be transferred to your family should one day you be gone. You see the only people who have royalty incomes are actors, singers, authors, musicians. Take the Beatles or Michael Jackson, they are still making money even when they are physically gone because of the royalties they are earning from their songs, props or even crazy things like their underwear. But because you are with AIM Global, you can still make money even if you are six feet under the ground.
– Sixth, you will also have a confirmed reservation in our Sales Rally, Anniversary celebration, Awards night the whole year round. We have invested in thousands of dollars just to hold these events, we even hire popular singers, actors for your entertainment. The events take place in some of the biggest stadiums and arenas around the country. Plus you get a free t-shirt that makes you a proud member of AIM Global.
– Seventh, if you are living abroad you need not to worry, because we send speakers to your country just to hold big business orientations, we invested money for their travel and hotel so that we can bring the best trainers to you to convince your prospect. All you need to do is bring people in and we will be the one doing the talking.
And finally number eight, you can have free access to the first MLM online school called AIMCADEMY. In this website, you will learn all the hidden secrets of attraction, great tips from leaders of the industry, powerful mantras and training materials that can surely guide you towards your path to financial freedom. You gain access to videos, blogs like these one that can surely create massive success to your networking career.
Now tell me, does this added offer get your prospect even more excited in joining your business? You know in life, in order for you to rise above the competition, you have to do at least 10% more than what the others are doing.
The difference between the extra-ordinary to ordinary networkers is the little EXTRA.
The good news is your added benefits does not cost you anything you know why?
It is because you are already doing it. You just didn’t highlight those extra benefits. So make sure you apply those little extras in order for you get more results into your business.
Plan your Offer
A little planning in creating powerful offers in your network marketing career would surely bring more results to you. It is not enough to just go out there and simply say whatever you feel like saying, you have to plan things. Network Marketing is scientific. We have gone past the trial and error stage. The road is already paved. So you better make sure you teach your Downlines the right approach in talking to their prospects. Some of us would think that our new Downlines already know everything, so we just tell them, “Go invite people”.
It is almost like as if we have thrown them in a lion’s den with only a stick for protection. They would all be eaten alive.
Now to end this, let us give you our final offer.
“If you do not start creating, powerful, benefit dripping offers to your prospects………. We are going to block your account, tell your whole neighborhood what a boring leader you are, ask you Uplines to ignore you, start charging you for seminars and not treat you to Dunkin Donut!”
It’s you turn. What powerful benefit dripping offer could you create in order to close more people to joining your organization. Write it down now.
Create an offer that you prospect could not refuse!
Here’s to the inevitable achievement of your hopes and dreams.